Nataly Tran

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'If Only My Field Reps Could Stay in the Field...' The limitations of technology have historically tied one hand behind the back of Field Sales Representatives. By and large, reps spend most of the day consulting with clients, but have to rush back to the office to enter customer orders before close-of-business every day. The "gotta get back to the office" mentality usually translates into less time for reps to spend on merchandising and other marketing activities. However, if a rep can enter customer orders for processing without returning to the office, he gains a commanding competitive advantage - another couple of hours per day in the field - and that's only the beginning. Finding the Answer - a Case Study G.H.C. Reid & Co., a beer and beverage distributor, knows firsthand the benefits of integrated mobile operations. In 2004, G.H.C. Reid deployed Carillon PDA. (... (more)